Are you a strategist or a tactician?

he difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will. – Vince Lombardi

Strategy as a concept represents a general plan of action, the purpose of which lies in achieving specific, clearly defined goals. Henry Mintzberg introduced us to five different ways we can look at strategy:

  1. Plan
  2. Procedure
  3. Position
  4. Perspective
  5. Insight

The plan always represents the intention, while the procedure is a concrete sharing, i.e., realizing its strategy. As for the position, perspective and insight, we are already talking about tactics and tactical moves that represent the details of the strategy itself.

The practice has shown that over 95% of companies in the world conduct business at the level of tactical positioning in the market, without a realistic picture of what they are like compared to other “participants in the race.”

A little more concrete, the essential elements necessary for defining and implementing the strategy are:

  • Condition in which the company is currently (point A)
  • General objectives (point B)
  • The approach by which the current situation (point A) leads to the achievement of general goals (point B)
  • Measurable goals
  • Tactics used to achieve the projected strategy

Practice also shows that companies that effectively use a strategic approach (what they plan to do – eventually do) always have a significant increase in business effects.

Strategic leader

Strategic leaders are in charge of creating a strategic culture, setting directions, and ensuring the long-term success of a company or team. Being a strategist means making an appropriate plan that creates the conditions for future progress, requires a willingness to establish a clear direction, and motivates team members to develop and improve their strategic thinking.

Below are a few areas that can help any strategic leader or give some new ideas.

For starters, you alone

How often do you hear someone say “start within yourself”? Exactly! If you start from yourself, you will create a prominent picture of where you are at the moment, what your goals are, how and in what way you can reach them, in which direction you should go, what you need to work on that path, etc.

Your contacts

When we say “contacts,” we mean close people from your environment whose opinion means something to you, whose opinion you value. Whether they are friends, co-workers or family, if you share your visions with some of them, I am guaranteed to present you with new ideas, guide you, solve some doubts or confirm something you only needed, confirmation of someone you trust.

Clients or users

Satisfied customers are the best indicator that your business and/or product exudes quality. This further results in good motivation. It simply “makes” you better and your customers even more satisfied and numerous.


A specific procedure is a series of activities that give the prescribed result when undertaken in a given order. Simply put, these are the ways and folders by which you perform your daily tasks. How much time and effort does it require to follow your business’s procedures so far? Do you see room for some improvements?

The key to long-term change lies in moving in small steps.

We are here to be a part of your growth and development!

Draw your conclusions and use some of the tips we have shared with you to form the ideal tactics that will benefit your business. Find your strategic goal, make a plan and get to work; and for any additional questions or consultations related to today’s topic, feel free to write to us at We look forward to sharing a handful of tips and ideas with you!

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